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Television advertising wearout WARC
WebSep 5, 2024 · The lower your attention score is, the more viewers are tuning out of your ads, indicating your creative is wearing out. Attention Index Attention Index compares the relative interruptions of your creative or program placement, to the average Attention Score of your industry or brand. WebNov 21, 2014 · Over the years, many studies have identified factors that moderate ad wear-in and wear-out (e.g., processing motivation, the complexity of ad message, and brand familiarity). However, to our … shrubbery park campsite
Cut the Shit: Why advertisers need to sell more and bullshit less.
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